A sound that puts forward an insistent and immediate shutdown of whatever is being offered, it takes back the agency of the vibe through an abrupt attempt at control that’s just remixed enough to come across as powerful. This is backed up by concepts like It’s Not The Vibe STOP, the TikTok update for this immortal internet sentiment. It became such a pervasive concept in online spaces by the end of the previous decade that the Vibe Check Test was developed, settling once and for all how individuals came across using meme aesthetic approved terminology. A format that acted as the doorman to the universe of ironic memery, it became a stark reminder of the consequences of not being able to read the room. We only have to turn to the continued pass or fail impact of the Vibe Check to realize the role played by this. While they may not be easily definable in memes or as a concept, the vibe operates as a way of exacting a kind of authority and an analysis of the environment. This can be seen operating on various levels of seriousness and irony with What Vibe Do I Give Off? A participatory meme that gives the consumer multiple choice options with which to label the creator, the format preempts their fate in a specific way that brings a more organized and defined chaos to proceedings. The thing about the vibe is that they will often only get brought to the center of attention with a change - mirroring, in some ways, how a meme extends its life cycle.Įxisting as an urge that is seemingly uncontrollable on an individual level, it also paves the way for insecurity and letting others define you via the vibe. Equal parts fatalistic and navel gazing, the catchphrase as a meme took some predictably dramatic turns in its styling. The openly threatening nature of the Vibe Shift was outlined in an article by The Cut as “shaped by a sense of doom” that could easily leave an entire generation behind. Primarily, vibe-based memes are all about trying to place a finger on the pulse or making fun of those who are. Memes have dealt extensively in vibes for the past few years, getting them down to a fine yet inconsistent art. It’s no surprise then that when the internet caught wind of the media’s latest signal of cultural change – the now-immortal Vibe Shift – it knew exactly how to react. While they might not always be a form of propaganda, they can be all but guaranteed to set the mood. Memes are one of the mediums that tend to disavow this. The ability to separate fact and feeling in communication is a skill that some forms of communication are better at than others.
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